Graphic Standards
Circles are an integral part of our logo.
Our logo circles represent the embryo and the miracle of birth. between the uniqueness of the โoโ in my name, to baby bump bellies to champagne popping to the circle of life, the circle embodies baby scene.
Replacing the traditional pink and blue, we chose bright orange and lime green representing the freshness of florida citrus.
We opted to go with a lower-case font in our baby scene logo and most of our collateral, as it gave us the feeling of childhood. the cursive font represents life continuing.
Graphic standards:
Font: ScrittaNuovaW03-Bold
Logo colors:
pantone 376 – lime green
pantone 1495 – bright orange
pantone 150 – light orange